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• Current programs don't fill. They cancel programs if there is less than 3 people signed up. Class <br />attendance is down by 1/3 this year. <br />Potential factors affecting success of programming: <br />• Not a priority for County marketing person <br />• Have little control over marketing <br />• Lost hometown connection- do fewer ads in local newspapers <br />Current Marketing Efforts: <br />• Krista and Lisa do marketing (communicate with county marketing person) <br />• Program brochure <br />• Email blasts <br />• Press releases <br />• Blinking kiosk at end of drive <br />• Facebook (although this does not seem to be an effective tool for them) <br />Current Feedback Collection <br />• Survey Monkey surveys after class completion (don't get constructive feedback, however) <br />• Oral feedback after classes (not formalized) <br />• Summer school/day camp -paper surveys distributed and feedback is considered 'pretty <br />good' <br />Volunteers <br />• Sherry is the on-site volunteer coordinator. <br />• Weekend volunteer at front desk would be helpful <br />• Current volunteers are older <br />• Mixed response/excitement from staff regarding a volunteer recognition program/dinner <br />• Would like to see more volunteers to assist naturalists during programs <br />Competition/Partnerships <br />• Do we know who our competitors are? Eg. REI? <br />• Is there any benefit to partnering with REI? Staff thinks not <br />Physical site improvements. Staff would like to see: <br />• Alternative energy options (eg. Solar panels) <br />• Non -potable water in the prairie <br />• Storage/drying racks for pond study equipment <br />• Prius for outreach <br />• Truck for recreation <br />• An additional laptop? <br />• Canoe/kayak racks for long and short term storage (covered would be ideal, and easy for <br />Todd to access) <br />Wargo Nature Center Master Plan — June 10, 2014 Programming & Marketing Meeting Summary <br />A 42 Appendix: Meetings & Outreach <br />