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Evaluation of YMCA Membership Model <br />•Membership model across entire YMCA of the North Chapter <br />–Chapter wide membership model actually worked against Chain of Lakes YMCA <br />when the value proposition is weighed against the newer and larger YMCAs in <br />the area, particularly Forest Lake YMCA <br />•No provisions for drop in users or multiple use passes <br />•No specific Senior membership category (although eligible for payment <br />through Medicare Advantage Programs) <br />•No Lino Lakes resident discount <br />•Resistance in the Lino Lakes market to the cost of YMCA membership <br />–Especially family and senior rates <br />5