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�'`N <br /> Checklist for a Successful Referendum <br /> (nothing guarantees success, but these will help) <br /> 1 . Develop a vision of your communities preferred future. These are those <br /> "brainstorming" or "daydreaming" sessions with some detail. Having general <br /> acceptance. Ideally staff, user groups, and the general public have been <br /> involved in the process. <br /> 2. Community involvement (soon to be support). Enlist the involvement of others <br /> early on (but not before you have some shape to your vision). Request in u <br /> before you ask for either support or money. <br /> 3. Task force. As the "champions" of your community become identified, get <br /> them on a committee. The more influential, the better! <br /> 4. Determine what items you are going to ask for content). It's based primarily <br /> on two criteria; need and popularity. <br /> Whether we want to admit it or not, a referendum is a popularity poll. The <br /> public must perceive a need with a particular project. It needs to coincide <br /> closely (but not necessarily identically) with their priority list. <br /> Note: Quality (but not luxury) tends to sell. <br /> Urgency is required. The need, impact, and benefit should be <br /> immediate. <br /> 5. Timing. Have plenty, but not too much! Referendums require months (even <br /> years) of "quiet" organization. The actual Public Awareness Campaign should <br /> not exceed 5 weeks in duration, subject to the complexity of the question and <br /> community. <br /> Select a time (date) that is most favorable to your supporters. <br /> Go it alone if at all possible, no other elections or issues. <br /> 6. Beat the Bunch That's Against Everything, by being cordial and careful with <br /> them (don't infuriate them!). Also, don't waste any time trying to convert <br /> them! Basically forget about them and concentrate on finding people who <br /> ^ support the issue. <br />