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STAFF ORIGINATOR: MEETING DATE: TOPIC: VOTE REQUIRED INTRODUCTION CITY COUNCIL AGENDA ITEM SA Rick DeGardner, Public Services Director September 13, 2021 Consider Resolution 21-925 Approving GameDay Sports Lino Lakes Recreation Center Brand/Marketing Proposal 3/5 The Council is being asked to approve a brand and marketing proposal for the Recreation Center. BACKGROUND The City Council accepted the ISG Scope of Services Proposal during the August 23, 2021 City Council meeting to develop potential fitness and aquatic partnerships, and provide management support and development. Staff continues to review the necessary steps to move toward a successful debut of the Rec Center. A primary key to success of launching the former YMCA facility is to create a brand identity for the new recreation center. The attached proposal from GameDay Sports provides an overview of the company and identifies three phases: o Brand Development -Develop brand strategy, create name, brand logo and slogan ($12,000 - $17,000) o Marketing Plan - Develop and implement a marketing platform to promote our new facility brand, develop merchandising plan ($5,000 - $10,000) o Grand Opening vents -Create and manage a Grand Opening Event for the facility. Staff is not sure at this time the extent (if any) of this phase, so this can be discussed at a future time. Please note the timelines identified within each phase is to illustrate the time frame typically needed and will be adjusted once a commitment to open the facility from the city council occurs, along with identifying the target opening date. To further enhance these efforts, WSB has generously offered to provide the consulting services of Mr. Ben Maurer, Vice President of Marketing and Communications, and Mr. Brian Bourassa, Principal Senior Project Manager at no charge. RECOMMENDATION Approve Resolution 21-92. ATTACHMENTS Resolution 21-92 GameDay Sports Lino Lakes Recreation Center Brand/Marketing Proposal