06-07-2021 Council Work Session Packet

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Page 22 of 73 Swim Lesson Class Fees A Market Analysis of swim lesson programs in and around Lino Lakes and in the region was conducted. This Market Analysis included the YMCA of the North Chapter wide swim lesson rates as well as neighboring community aquatic facility programs. It also looked at private swim schools and the program fees and structure of the Centennial School District Community Education program. Since many of the programs have different numbers of classes in each session or different lengths of class times and billing models we use a pro-rated cost of the lessons per 30minutes of lesson times. This provides an “apples to apples” comparison regardless of the format. The Market Analysis is included in Appendix A: Programming #A1 The YMCA group rates were $7.86/30 minutes for YMCA members and $15.57/30 minutes for non-members. Public facilities such as Shorewood, Brooklyn Center, and Brooklyn Park were in the range of $10.15 to $11.00 for residents and up to $13.00 for non-residents. The non-resident premium averaged 10% to 22%. Centennial Community Education rates averaged $9.38/30 minutes. The average student:teacher ratio for these public programs is 6:1. Local for profit swim schools such as Foss Swim School and Goldfish Swim School usually have a student:teacher ratio of 4:1 and bill as a monthly membership which provides ongoing 1 lesson per week. These swim schools average $22.00/30 minutes. Based on the market research and the opportunities for two water temperature levels at the Rec and Community Center pools the suggested class fees used in the financial projections are the following: Youth Group Lessons: 8 x 30 minute classes per session Resident: $11.00/hour Non-Resident $13.00/hour Adult lessons are based on 6 x 45 minute classes per session but have the same 30/minutes equivalent. Residents also have the opportunity to have priority early class registration prior to opening registration to non-residents.