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<br /> <br /> <br /> <br />CITY COUNCIL <br />AGENDA ITEM 5A <br /> <br /> <br />STAFF ORIGINATOR: Rick DeGardner, Public Services Director <br /> <br />MEETING DATE: November 22, 2021 <br /> <br />TOPIC: Consider Resolution No. 21-142, Approving the Name and Logo of <br />the Rookery Activity Center <br /> <br /> <br />VOTE REQUIRED: 3/5 <br /> <br /> <br />BACKGROUND <br /> <br />A primary key to success of launching the former YMCA facility is to create a brand identity for <br />the new recreation center. The City Council approved the brand and marketing proposal with <br />GameDay Sports during the September 13, 2021 City Council meeting. <br /> <br />During the November 1, 2021 City Council work session, Mr. Marc Morgan, Managing Partner <br />of GameDay Sports, presented the proposed name of “The Rookery” along with several <br />marketing themes for the recreation center. Based on feedback from the City Council, GameDay <br />Sports along with WSB, developed several logo concepts that were reviewed by the Rec Center <br />Advisory Committee on November 17, 2021. <br /> <br />Based on feedback from the November 17, 2021 meeting, Mr. Morgan presented several logo designs <br />to the full City Council during this evening’s work session. <br /> <br /> <br />RECOMMENDATION <br /> <br />Staff recommends that the City Council officially adopt “The Rookery Activity Center” name and <br />approve the official logo. <br /> <br /> <br />ATTACHMENTS <br /> <br />Resolution No. 21-142 <br /> <br />