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CITY COUNCIL WORK SESSION <br />DRAFT <br /> 1 <br />CITY OF LINO LAKES 1 <br />MINUTES 2 <br /> 3 <br />DATE : November 22, 2021 4 <br />TIME STARTED : 5:30 p.m. 5 <br />TIME ENDED : 6:25 p.m. 6 <br />MEMBERS PRESENT : Council Member Stoesz, Lyden, Ruhland, 7 <br /> Cavegn and Mayor Rafferty 8 <br />MEMBERS ABSENT : None 9 <br />Staff members present: City Administrator Sarah Cotton; Finance Director Hannah 10 <br />Lynch; Human Resources Coordinator Meg Sawyer; Communications Specialist Andrea 11 <br />Turner; Public Services Director Rick DeGardner; Community Development Director 12 <br />Michael Grochala; City Planner Katie Larsen; Director of Public Safety John Swenson; 13 <br />City Clerk Julie Bartell 14 <br /> 15 <br />1. Update on Lino Lakes Activity Center Branding – Regular Agenda Item 5A 16 <br />– Consultants Marc Morgan, Managing Partner of GameDay Sports, and Ryan Delwiche, 17 <br />WSB & Associates, presented four suggestions for branding/logo. Mr. Morgan reviewed 18 <br />discussions to this point and the basis for the proposed branding (blue heron background). 19 <br /> 20 <br />Logo concepts were presented (slides shown). One logo/brand was recommended and 21 <br />Councilmember Lyden expressed support. The consultants explained uses of a logo and 22 <br />possibilities for a color scheme. 23 <br /> 24 <br />Councilmember Ruhland asked why the words “Activity Center” are recommended on 25 <br />the logo; other name connections were discussed. Mr. Morgan explained the 26 <br />community connection they are trying to create. The name “Community Center” feels 27 <br />older to him. Councilmember Ruhland noted that it’s important that people understand 28 <br />what the facility offers. 29 <br /> 30 <br />Councilmember Stoesz asked several questions about the logo specifics. He expressed 31 <br />support for the recommendation. 32 <br /> 33 <br />Councilmember Cavegn noted that he likes the logo. However, he did do some 34 <br />homework (searched on line) regarding the “rookery” name and got some definitions that 35 <br />he feels are not what the City would want for identification. Mr. Morgan suggested that 36 <br />they haven’t heard the negative definitions mentioned. Mr. Delwiche suggested that 37 <br />there are ways to make sure the rookery facility website shows up first on searches; 38 <br />Councilmember Cavegn noted that is an expensive proposition. The consultants 39 <br />defended the name based on the unique community connection that it makes; people in 40 <br />the community know about the herons. 41 <br /> 42 <br />Mayor Rafferty noted that there is definitely a story behind the name and that’s a story 43 <br />that needs to be told. 44