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CITY COUNCIL WORK SESSION <br /> APPROVED <br /> i CITY OF LINO LAKES <br /> 2 MINUTES <br /> 3 <br /> 4 DATE : November 22,2021 <br /> 5 TIME STARTED : 5:30 p.m. <br /> 6 TIME ENDED : 6:25 p.m. <br /> 7 MEMBERS PRESENT : Council Member Stoesz,Lyden,Ruhland, <br /> 8 Cavegn and Mayor Rafferty <br /> 9 MEMBERS ABSENT : None <br /> 10 Staff members present: City Administrator Sarah Cotton; Finance Director Hannah <br /> 11 Lynch; Human Resources Coordinator Meg Sawyer; Communications Specialist Andrea <br /> 12 Turner; Public Services Director Rick DeGardner; Community Development Director <br /> 13 Michael Grochala; City Planner Katie Larsen; Director of Public Safety John Swenson; <br /> 14 City Clerk Julie Bartell <br /> 15 <br /> 16 1. Update on Lino Lakes Activity Center Branding—Regular Agenda Item 5A <br /> 17 —Consultants Marc Morgan, Managing Partner of GameDay Sports, and Ryan Delwiche, <br /> 18 WSB &Associates,presented four suggestions for branding/logo. Mr. Morgan reviewed <br /> 19 discussions to this point and the basis for the proposed branding(blue heron background). <br /> 20 <br /> 21 Logo concepts were presented(slides shown). One logo/brand was recommended and <br /> 22 Councilmember Lyden expressed support. The consultants explained uses of a logo and <br /> 23 possibilities for a color scheme. <br /> 24 <br /> 25 Councilmember Ruhland asked why the words"Activity Center"are recommended on <br /> 26 the logo; other name connections were discussed. Mr. Morgan explained the <br /> 27 community connection they are trying to create. The name "Community Center"feels <br /> 28 older to him. Councilmember Ruhland noted that it's important that people understand <br /> 29 what the facility offers. <br /> 30 <br /> 31 Councilmember Stoesz asked several questions about the logo specifics. He expressed <br /> 32 support for the recommendation. <br /> 33 <br /> 34 Councilmember Cavegn noted that he likes the logo. However, he did do some <br /> 35 homework(searched on line)regarding the"rookery"name and got some definitions that <br /> 36 he feels are not what the City would want for identification. Mr. Morgan suggested that <br /> 37 they haven't heard the negative definitions mentioned. Mr. Delwiche suggested that <br /> 38 there are ways to make sure the rookery facility website shows up first on searches; <br /> 39 Councilmember Cavegn noted that is an expensive proposition. The consultants <br /> 40 defended the name based on the unique community connection that it makes; people in <br /> 41 the community know about the herons. <br /> 42 <br /> 43 Mayor Rafferty noted that there is definitely a story behind the name and that's a story <br /> 44 that needs to be told. <br /> 1 <br />