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ORGANIZATIONAL CRISIS RESPONSE PLAN <br />The Axtell Group will develop a comprehensive and actionable plan to guide the Lino <br />Lakes Public Safety Department as it prepares for and responds to an organizational <br />crises. <br />The Organizational Crisis Response Plan will include the following elements: <br /> Guiding Principles for Responding to a Crisis : developed specifically for the <br /> Lino Lakes Public Safety Department, incorporating community, City and <br /> department values as well as industry best practices. <br /> Crisis Response Teams: members, roles and responsibilities, contact <br /> information, backups for each role and protocols for activating each team. <br /> Key Message Development Guide: step-by-step instructions for crafting key <br /> messages for specific audiences. <br /> List of Key Audiences : a list of names, titles, affiliations and contact information <br /> for key audience members. <br /> Dissemination and Follow Up Guide : complete communications channels list <br /> (owned and otherwise) the agency can use to share messages as well as step <br /> by-step instructions for disseminating information. Instructions for monitoring <br /> media and social media for factual errors, misinformation and opportunities to <br /> add context. <br />(continued on next page) <br /> <br />8 <br />DELIVERABLES <br />157