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22-21-0002) (also speaking on behalf of family members at 166 Pine Street) and 180 <br />Pine Street (06-31-22-24-0001) asked to have their properties moved from Phase 3 (post <br />2040) to Phase 2b (2035 — 2040) of the staging plan. <br />Council Consensus <br />It was the consensus of the City Council to support the Comprehensive Plan Amendment <br />(CPA) draft with the addition of a footnote indicating that the properties at 154 Pine <br />Street, 166 Pine Street and 180 Pine Street are to be considered for a future <br />amendment to the plan, as a placeholder to identify their request. <br />8. Town Center South Master Plan <br />The Community Development Director stated that the City's Town Center South area, <br />lying adjacent to Lake Drive, south of 35W continues to be one of the most significant <br />economic development opportunities for the community. The EDA owns approximately <br />9-acres of property, including parcels across from City Hall, land adjacent to the Rooker <br />Activity Center, and two commercial pad sites along I-35W. These sites, combined with <br />nearby underutilized property west of Lake Drive, form a strategic project area with <br />potential to strengthen the City's economic base, expand amenities, and enhance <br />community identity. <br />Over the past year the Economic Development Advisory Commission (EDAC) has <br />engaged brokers, developers, and architects to explore options for updating the Town <br />Center Master Plan. The City Council's recent strategic planning process identified this <br />update as a short-term priority, aligning with broader goals of campus planning and <br />developing community identity. <br />As a result of these discussions and City Council direction, staff has worked with Tushie <br />Montgomery Architects to develop a high-level planning process to evaluate options for <br />development of the City property along with adjacent commercial properties. With the <br />assistance of EDAC the project area has been defined to include not only the City <br />property but the undeveloped/underutilized property west of Lake Drive. <br />The proposal includes the following elements: <br />1. Preparation of a Market Study including analysis of residential and commercial <br />market assessments. The study will include a specific analysis of entertainment - <br />based retail (themed food and beverage venues) as a target user for the site. <br />2. Engagement and Visioning with Council and advisory boards to determine key goals <br />and metrics. <br />3. Use of the market study to aid in development of conceptual site masterplan that <br />outlines overall density, land use, and conceptual organization. <br />4. Masterplan Financial Analysis including analysis of highest and best use and most <br />feasible scenarios, Projections of ROI and funding. <br />5. Civil Engineering and Utility review of site constraints and infrastructure needs. The <br />proposal also includes an add -on to the market study to include additional analysis <br />Page 5 of 7 <br />