02/06/2012 Council Packet - Laserfiche WebLink

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• r • WS — Item 11 WORK SESSION STAFF REPORT Work Session Item 11 Date: February 6, 2012 To: City Council From: Jeff Karlson Re: City Logo Policy Background Several issues have been raised in recent weeks regarding use of the City's logo on business cards, patches, and clothing. Attached to this memo is the City's "Logo Policy and Procedures," which was adopted in 1996. The most important guideline adopted at the time was to keep the logo intact. I obtained a copy of the policy after Chief Swenson introduced the new police patch. Comments were made that the Police Department should have consulted with other City staff before finalizing the design of the patch. Several months ago I expressed to Rick DeGardner that the public works employees should always be identified as Lino Lakes employees when out in the public by wearing City logo clothing, which can be purchased with their annual clothing allowance. I asked the public works employees to contact various vendors for pricing and to bring forward a recommendation for logo colors that would look attractive on the clothing items and colors they selected. Another issue that was recently brought up was the orientation of the business cards. The logo policy specifies that business cards should be vertical with a green logo and cream - colored background. I asked Jean Viger to have the printer prepare a couple of mock -ups with a horizontal design, which are included in the packet. Requested Council Direction Based on issues mentioned above, is there Council support for revising the City's logo policy to incorporate the following: (1) a standard four -color logo design, which could be incorporated in business cards and embroidered clothing; and (2) changing the orientation of the business cards from vertical to horizontal? Attachments Logo Policy and Procedures Examples of business cards with horizontal design