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02/06/2012 Council Packet
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02/06/2012 Council Packet
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City Council
Council Document Type
Council Packet
Meeting Date
02/06/2012
Council Meeting Type
Regular
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Any Questions? <br />• Q: if I have a question regarding <br />the use of the logo, who can I ask? <br />A: Contact either Dan Tesch or <br />Mary LaForest <br />Q: We can't afford to change the <br />logo on everything. What do we <br />do with things we already have with <br />the old logo? <br />A: Use up stationary and other paper <br />supplies before ordering. However,don't mix <br />the new logo with the old. If you are sending <br />a letter with the heron on the letterhead, <br />mail it in an envelope with the heron on the <br />letterhead. Remember we may have a new <br />address in less than two years, <br />so don't order lifetime supplies of anything. <br />• We expect the changeover to take <br />some time. However, when you <br />change something over to the new <br />logo, it is important to use it correctly <br />from the beginning, so different departments <br />don't end up with a mish -mash of logos <br />and styles. <br />• <br />Some things, such as signs, vehicles, etc., <br />may need to be worked into your budget <br />and changed as soon as is practical. <br />Q: I can get a great deal on some red <br />mugs. Why not save money and put the <br />new logo on them? <br />A. You may save a little money, but it is <br />important to be consistent with color and <br />design of materials. This change is more <br />than just a new logo, it's the establishment <br />of an identity. <br />Q: Besides our stationary and <br />envelopes, what other items will <br />need to be changed? <br />A: We will start with the wall and <br />podium in the city council chambers. <br />Business paper, envelopes, etc. <br />will be changed as soon as possible. <br />The public works vehicles can be <br />changed fairly easily. The water tower <br />is another story. <br />The newsletter will introduce the new <br />logo in March. Winter shirts are being <br />ordered now. <br />There may be applications of the logo <br />out there that we haven't thought of. <br />Please let us know when you see the old <br />logo on something so we can make note <br />of it and change it. <br />
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