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Growth in # - Older Households <br />600,000 <br />500,000 1 <br />400,000 - <br />300,000 <br />200,000 <br />100,000 <br />Under 35 <br />95 % net ga <br />+78,900 <br />1 <br />14 2004 <br />35 to 54 55 to 74 754 <br />1,089,300 - Occupied Housing Units (2009) in 7 -Co. Area <br />+83,400 — Net Household Change (2004 -2009) <br />Demographics <br />• 2009 <br />Decline of households <br />Households with children <br />with children. 1960.2025 • Households without children <br />di• di 52% <br />• •lb •72% <br />• <br />Population characteristics are changing <br />uldel, more singles, more immigrants, fewer households with children <br />Demographics <br />Over <br />8Omillion <br />Gen Ys today (1979 -96) <br />C5mhhhion aby Boomers (1946 -64) <br />• <br />Gen Y represents the greatest magnitude and spending power <br />Represents almost 30% of to-days population <br />Overall, 1 is estimated <br />that Gen Y influences <br />much as haft of all <br />spending in the U.S. <br />economy' <br />Over 35% of Gen Ys <br />households earn <br />above $75,000 <br />They represent <br />$1 6 trillion <br />Demographics <br />