06/22/2005 Council Packet - Laserfiche WebLink

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pingsted City of Lino Lakes, Minnesota Communication & Citizen Awareness Plan Fall Bond Referendum Springsted Incorporated 380 Jackson Street, Suite 300 Saint Paul, MN 55101 -2887 Tel: 651- 223 -3000 Fax: 651 - 223 -3002 www.springsted.com Work Plan June 22, 2005 Objective(s) The purpose of this study is to facilitate the development and implementation of a communication and citizen awareness plan for the City of Lino Lakes' fall roads and streets bond referendum. The plan would include actions that lead to informing voters, but would not include marketing and /or promoting bond or referendum approval. Springsted recently completed a Pavement Management Financing plan that identifies financing for the Pavement Management Plan (PMP) completed by the City during 2004. The PMP Study concluded that by completing street sealcoating and maintenance on the most efficient schedule (maximizing investment by maintaining streets on a timely basis so that replacement is delayed until absolutely necessary) the City could save more than $11,000,000 over the next 10 years. The City is required, by its Charter, to hold a referendum for street/road improvement projects that are partially assessed. The City's primary means for financing street improvements is through assessments. Unlike most other cities in Minnesota, the City of Lino Lakes requires referendum approval in order to fully implement the PMP and capture the potential savings. Springsted is partnering with the Himle Horner firm, whose communications expertise complement our skill sets in order to provide the City with the experience and knowledge necessary to meet the City's needs. Our role would be to implement appropriate Communication Plan strategies in order to provide comprehensive information to the voters prior to the referendum. The development of the Communication Plan will rely upon information already developed in conjunction with the PMP financing plan, including: potential funding sources, the impact of any debt service and special assessments by project, and the offsetting impact of the PMP savings on such payments. The methods of city-wide communications would be approved by the City Council. Springsted and Himle Horner will work directly with the City Council to determine the objectives, ballot language, referendum process, and Communication Plan. This work will be completed in conjunction with Bond Counsel.