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Strategy IV <br />Community Development: Maximize resources, strengths and opportunities <br />Characteristics which define this strategy include: <br />• Marketing for business growth <br />• Change perception of city hall <br />• Consider a business /tax incentive policy <br />• Focus on bringing in new businesses <br />• <br />• <br />• <br />Goals <br />o Define what type of businesses the City wants <br />o Conduct market studies to match goals with market demographics <br />o Establish a business retention program <br />0 <br />0 <br />0 <br />June 2011 6 <br />