08/14/2000 Council Packet - Laserfiche WebLink

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• • • • Audio Levels Because public access programs are produced by people with varying degrees of skill, audio levels on the finished products vary greatly. Our goal is to provide some consistency by adjusting the audio levels for each program when it is played on the channel. This can be done, to some extent currently, but will require some additional audio equipment, to accomplish completely. If the franchise renewal includes the master control allowance that was requested, the cost of this equipment would be covered. • Appearance of Data Pages Community bulletin board information on channel 15, and the program schedules on channel 57 are commonly referred to as data pages. We use the Scala graphics design system to create and display these pages. Our plans to improve the appearance of the channels include creating a fresh, easy to read format for the program schedules, more frequent cycling of community bulletin board pages, utilizing varied design strategies that include photographs and more complex artwork, and diligent attention to accuracy in spelling and information presentation. • 24/7 Programming It is in our best interest to provide the most versatile playback schedule possible to attract more viewers. In other words, if we want people to watch City Scope we probably shouldn't schedule it oposite ER. To this end we plan to expand our playback schedule from the current 7:00 a.m. to 11:00 p.m., to 24 hours a day, seven days a week. By playing programs like City Scope, Perspectives, and Crime Time at various times throughout the day and night, we hope to catch the attention of a larger audience. Increasing the Media Center's visibility in our communities remains a primary goal. That objective will be met by continuing to increase name recognition of the facility and channel, and developing partnerships with non - profit and service organizations. Extraordinary efforts need to be made in this area. The 1999/2000 Viewer Survey indicated that we have a solid base viewership. It also showed that levels of peripheral viewers are quite high, indicating an excellent potential for increasing this base. Before we conduct another Viewer Survey, in 2002, we want to do all we can to improve channel awareness and viewership. The 2001 budget reflects this support. Money will be utilized to carry on marketing efforts initiated last year, including the monthly newsletter, colored paper for flyers, supplies for PR kits, ad space on high school sports posters, and t- shirts, hats, mugs, etc. for our volunteer incentive program. We would also like to try some new approaches such as full color posters promoting City Scope and the Job Show, to be displayed in local businesses affiliated with the Chambers of Commerce, and the inclusion of a regular Media Center column in city newsletters. Below, I've highlighted four marketing techniques we will emphasize across the year. 2