12/12/2012 P&Z Minutes - Laserfiche WebLink

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Planning & Zoning Board December 12 , 2012 Page 4 APPROVED MINUTES Ms. Allen suggested helping the small strip business owners by allowing the opportunity to construct a permanent interchangeable sign that each business could tak e turns to advertise a special near the monument sign where it would be highly visible. Mr. LaMere added that he is part of the community board for the YMCA and commented on the farmers markets that were held on Thursdays in the fall. He noted a need for signage to increase public awareness of the farmer’s market. He suggested allowing s andwich board s during hours of operation as well as signage near heavy traffic areas on the day of the event. Ms. Allen stated that due to struggling small businesses, it is sometimes worth paying a fine for a temporary sign without a permit if it helps draw business. Mr. Mallory suggested that the city allow for a temporary change in regulations in order to see the results before permanently changing the ordinance . Grant Rademacher, applicant for Bill’s Superette on the NE corner of Lake Dr./MainSt., stated concern that the trees that they are required to plant on their site may someday cause visibility problems when they reach maturity. He was especially concerned about the boulevard trees that may obstruct view of their monument sign. C hair Tralle clarified that the board is attempting to keep signage in the city well maintained and aesthetically pleasing, adding that b usiness owners will have to do their part. He noted that the board understands that not all business es follow the rules. He appreciates the input provided from all of the business owners . Mr. Grochala reiterated that current regulations prohibit all off -premise signs as well as any signage in th e right -of -way. He added that all businesses should be treated equally and that the city is attempting to implement better enforcement in this area. Following discussion, board member comments included the following : • Temporary signs are eye -catching a nd draw business. The city should consider providing more flexibility while attempting to avoid a nuisance. • The city could consider allowing off -premise signage within the regulations for temporary signage. • The city could consider the following require ments for a Temporary Sign permit : o a maximum of one temporary si gn allowed per parcel o th e property owner should be required to acquire the permit o the location of the proposed sign should be specified on the application o a maximum size should be set for a te mporary sign , such as 32 sq. feet per property