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(3) <br />• 2030 Community Vision <br />• Market study's assessment of <br />city's opportunities and timeline <br />b. Lead party: Community Development Staff <br />Key Contributors: Comprehensive Plan Advisory Panel <br />EDAC <br />c. Funding Source: General Fund. Primarily Staff Time <br />Objective: Establish the necessary internal organization <br />capability to promote expansion and marketing of economic <br />development opportunities. <br />d. Key Action Steps: <br />i. Define economic development expectations based <br />on results of market study, existing available land <br />use and existing development standards <br />ii. Evaluate staff organization and effectiveness in <br />promoting economic development opportunities <br />iii. Establish public relations campaign that is <br />consistently applied by city council, staff and city <br />advisory boards to ensure city's positive economic <br />development message reaches the development <br />community <br />b. Lead party: Community Development Staff <br />Key Contributors: City Council <br />EDAC <br />Comprehensive Plan Task Force <br />c. Funding Source: General Fund. Primarily Staff Time <br />(4) Objective: Review project approval process (pending <br />Comprehensive Plan Update and approval schedules). <br />e. Key Action Steps: <br />i. Evaluate current approvals process and identify <br />areas for improvement (pending update of Comp <br />Plan) <br />b. Lead party: Community Development Staff <br />Key Contributors: City Council <br />Comprehensive Plan Advisory Panel <br />c. Funding Source: General Fund. Primarily Staff Time <br />