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(3) <br />• Market study's assessment of city's opportunities and <br />timeline <br />b. Lead party: Community Development Staff <br />Key Contributors: Comprehensive Plan Advisory Panel <br />EDAC <br />c. Funding Source: General Fund. Primarily Staff Time <br />Objective: Establish the necessary internal organization capability to <br />promote expansion and marketing of economic development <br />opportunities <br />a. Key Action Steps: <br />i. Define economic development expectations based on results <br />of market study, existing available land use and existing <br />development standards <br />ii. Evaluate staff organization and effectiveness in promoting <br />economic development opportunities <br />iii. Establish public relations campaign that is consistently applied <br />by city council, staff and city advisory boards to ensure city's <br />positive economic development message reaches the <br />development community <br />b. Lead party: Community Development Staff <br />Key Contributors: City Council <br />EDAC <br />Comprehensive Plan Task Force <br />c. Funding Source: General Fund. Primarily Staff Time <br />(4) Objective: Review project approval process (pending Comprehensive <br />Plan Update and approval schedules) <br />a. Key Action Steps: <br />i. Evaluate current approvals process and identify areas for <br />improvement (pending update of Comp Plan) <br />b. Lead party: Community Development Staff <br />Key Contributors: City Council <br />Comprehensive Plan Advisory Panel <br />c. Funding Source: General Fund. Primarily Staff Time <br />6. Establish an appropriate revenue generation and allocation policy <br />for the City <br />A. Specific performance objectives for the remainder of 2007 <br />(1) Objective: Review Stormwater Utility Study <br />7 <br />