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Key Contributors: EDAC <br />City Council <br />c. Funding Source: General Fund. Will need to provide funding <br />for Marketing Consultant <br />(2) Objective: Align economic development and marketing strategy to the <br />Comp Plan <br />a. Key Action Steps: <br />i. Identify opportunities for expansion of commercial and industrial <br />tax base (see Objective 1) <br />ii. Review and update EDAC economic development goals and <br />strategies to ensure it reflects: <br />• 2030 Community Vision <br />• Market study's assessment of city's opportunities and <br />timeline <br />b. Lead party: Community Development Staff <br />Key Contributors: Comprehensive Plan Advisory Panel <br />EDAC <br />c. Funding Source: General Fund. Primarily Staff Time <br />(3) <br />Objective: Establish the necessary internal organization capability to <br />promote expansion and marketing of economic development <br />opportunities <br />a. Key Action Steps: <br />i. Define economic development expectations based on results of <br />market study, existing available land use and existing <br />development standards <br />ii. Evaluate staff organization and effectiveness in promoting <br />economic development opportunities <br />iii. Establish public relations campaign that is consistently applied <br />by city council, staff and city advisory boards to ensure city's <br />positive economic development message reaches the <br />development community <br />b. Lead party: Community Development Staff <br />Key Contributors: City Council <br />EDAC <br />Comprehensive Plan Task Force <br />c. Funding Source: General Fund. Primarily Staff Time <br />(4) Objective: Review project approval process (pending Comprehensive <br />Plan Update and approval schedules) <br />a. Key Action Steps: <br />