Laserfiche WebLink
• <br />Target Market <br />IMEDC plans to open this facility north of Twin City Metro area within 25 minutes of <br />the Minneapolis and St. Paul market and target motorsports and non motorsports <br />enthusiasts alike to the multi use facility. <br />Customers Being Targeted <br />The facility will target both retail (race fan and event customer) and wholesale (track <br />rental and event) customers. The medium to long term objective is to derive primary <br />revenue from retail customers, (race fans, and corporate involvement). During the <br />"ramp up" phase, rental of the facility to wholesale customers will be used to increase <br />utilization and generate awareness and interest in the facility through club and <br />sportsman involvement and involvement of the emergency safe driving and training <br />programs. <br />Wholesale Customers <br />Adequate track utilization will be ensured through track rental to outside clubs and <br />organizations. Prospects include automobile and motorcycle manufactures (testing, <br />media programs etc.), law enforcement agencies, car and motorcycle clubs, <br />professional race teams, and amateur racing sanctioning bodies (SCCA, AMA, etc.). <br />Prospects will be solicited via direct mail and follow up sales calls by phone or in <br />person. <br />Competition <br />No other modern state of the art facility of this design and configuration exists near <br />the Minneapolis -St. Paul area, or in the State of Minnesota. <br />Facility Motorsports Events (Estimated). <br />4 Oval Major Event days. National events. Attendance per event 65,000 yrs 1 -2. <br />90,000 per event yr 3 and after. <br />Loudest Events, most traffic and most spectators. Expect to meet Minnesota noise <br />standards. <br />These national events normally involve a Saturday and Sunday event. Thus one <br />weekend would have 2 Event days. <br />8 Oval Regional Event Days. These events are regional in scope. Traveling teams. <br />Events include lesser powered vehicles and attendance is approximately one third to <br />one half that of a National event. 20,000 to 40,000 attendees. Events are normally one <br />day events and held in connection with a local event. <br />• 16 Local Oval Event Days Sportsman (not including the 8 events held with Regional <br />events) <br />3989 Central Avenue N.E.; Suite 200B; Minneapolis, Minnesota 55421 <br />