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• <br />• <br />• <br />WS Item 6A <br />WORK SESSION MEMORANDUM <br />Item 6A <br />To: City Council <br />From: Mary Divine <br />Date: May 1, 2006 <br />Re: Work Session Item 6A — Communications Process <br />cc: <br />During this year's city council retreat it was recognized that the council must effectively <br />and persistently communicate to the citizens of Lino Lakes on the issues the council is <br />addressing, the actions it has taken, and the directions that it is pursuing as a result of the <br />actions. <br />This communications effort is designed to ensure that the community is informed <br />officially about what the city is doing and why it is doing it. This effort is designed to <br />minimize misrepresentation and /or distortion within the community about city council <br />policies and actions. <br />The council directed staff to prepare and submit, with the assistance of Jeff Reinert and <br />Donna Carlson, a communications process to be used by the city and the city council to <br />communicate with citizens. The recommendation should specify the city's spokesperson <br />who communicates the city and council's position on issues and items to the community. <br />Communications is an ongoing process. Citizens need to know where they can <br />consistently go for information. The city newsletter, Quad Press, city website and cable tv <br />are clearly important for disseminating information consistently. Additional <br />communications efforts are often based around a specific event, i.e., the visioning <br />process, or a significant decision facing the council. <br />Attached is a draft of a communications process that lists the resources available for <br />communicating with citizens, what efforts are being undertaken, and suggestions <br />regarding possible additional communications efforts. <br />Page 2 <br />