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• <br />• <br />• <br />SECTION II. DEFINITIONS: <br />The following words and terms, when used in this Sign Ordinance, shall have the <br />following meanings, unless the context clearly indicates otherwise: <br />Advertising Sign: An "Advertising_Sign" is a sign which directs attention to a business, <br />commodity, service or entertainment not exclusively related to the premises where such a <br />sign is located or to which it is affixed. See Section VI General Regulations. <br />Area Identification Sign: A ground sim which identifies the <br />name of neighborhood, a residential subdivision, a multiple residential complex, or a <br />commercial or industrial complex consisting of three or more businesses. <br />Banner: A temporary sign made of cloth, flexible plastic, or other fabric. National flags, <br />state or municipal flags, or the official flags of any institutions or businesses shall not be <br />considered banners. <br />Commercial Speech: Speech advertising a business. profession, commodity, service or <br />entertainment. <br />within a certain district but may be allowed in that district with appropriate <br />ZZ <br />the procedures specified within this Ordinance as a device to enable the City <br />presents. <br />Construction Sign: A temporary sign identifying a building or construction site, <br />architects, engineers, contractors or suppliers. <br />Directional Signs: A sign <br />Z AZ <br />, providing sectional <br />information about the use or uses within the development where <br />the sign is located. <br />Ordinance 04 -08, Sign Ordinance page 3 of 29 <br />—48— <br />