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City of Lino Lakes, MN <br />Communication & Citizen Awareness Plan <br />August 1, 2008 <br />Task V: Implement Communication Plan <br />> Assign key contact from the City and Springsted to manage the timetable and coordinated <br />distribution of various communication tools as outlined in the plan <br />> Develop weekly checklist to ensure that each task is performed in a timely manners with <br />sufficient lead time <br />D Include time each week for follow -up on responses or issues needing to be addressed (letters to <br />the editor, phone calls indicating misunderstandings, opportunities to clarify information, etc) <br />Expectations <br />> In order to conduct this study, the City will need to designate a staff member to serve as a <br />primary contact. This person will be responsible for assisting Springsted with gathering accurate <br />and timely data needed to complete the project and to assist in arranging for required meetings, <br />media liaison, and phone interaction with the public. <br />Springsted's Role <br />> We will strive to: <br />• Develop and Implement a Communication & Citizen Awareness Plan as outlined above to <br />inform citizens based on factual data <br />• Work for the City Council as a whole, rather than as individuals <br />• Limit our Communications to unbiased communications not intended to influence, but to <br />educate <br />• Base our success on: <br />Providing effective coordination with bond counsel, city officials and staff to meet objectives <br />of the Plan <br />• Providing each voter with an opportunity to make an informed decision <br />> Springsted will not: <br />• Market or promote any desired outcome of the referendum other than informed voters <br />(voting yes or no is acceptable) <br />Implement tasks that deviate from the Plan unless requested /approved by the Council as <br />whole <br />Compensation <br />We propose to develop and implement the Communication & Citizen Awareness Plan, as described in this <br />proposal. A "not to exceed" amount will be provided upon determination of specific information about the <br />referendum itself. This "not to exceed" amount will be exclusive of any out -of- pocket expenses such as travel, <br />materials, advertisements, postage and miscellaneous expenses. This amount would include up to three on -site <br />• <br />• <br />• <br />