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• <br />• <br />City of Lino Lakes, MN <br />Communication & Citizen Awareness Plan <br />August 1, 2008 <br />-r <br />u, <br />• <br />In <br />PROFESSIONAL EXPERIENCE <br />Dustin Deets, LLC Strategically Integrated Communications Finn <br />Owner <br />Clients: Target, Elk River Area School District, FAME, <br />Regis Salons, Our Lady of Grace, Asset Marketing Services <br />Odyssey Marine Exploration <br />Tennant Company 1%00 million, business -to- business. industrial manufacturer <br />Marketing Communications Manager, August 1995 —March 2007 <br />INFORMATION ARCHITECTURE ( Architect process, priority, and <br />content around disciplines includirc communications, product <br />introductions, global document creation, brand hierarchies, <br />marketing communications, and web site development. Highlight:: <br />Development and introduction of the new corporate core value of <br />stewardship. <br />BRAND MANAGEMENT Defined, repositioned, refreshed, and <br />reintroduced the Tennant corporate and product brands, as well as <br />the Nobles product brand. Highlight: Strategically reintroducing <br />the Nobles product brand <br />INTEGRATED MARKETING COMMUNICATIONS Transitioned <br />corporation from internal corporate communications structure to <br />outsourcing functional marketing communications disciplines, <br />retaining a strategic directional core. Responsible for annual <br />marketing communications plans and strategies. Highlights: The <br />2006 partnership with Qricago's Millennium Park; elimination of <br />over $100k in expenses through a global document creation <br />system. <br />CREATIVE DIRECTION Conceived, created, and executed <br />targeted and mass marketing campaigns, including one which <br />generated over S750k in incremental revenue. Highlight: Created <br />developed and produced an award- winning event integrating twa <br />brands, 83 staff workers, 52 branded graphics, and 5,500 square <br />feet of floorspace. <br />Augsburg Fortress I Publisher <br />Copywriter. September 1994- August 1 995 <br />Conceived, wrote, edited ads, direct mail, collateral, POPS, and <br />related marketing communications materials for both distributor <br />and retail channels. <br />C'ME and Miller Metster I Advertising Agencies <br />Print Producer /Copywriter; March 1990 -- August 1994 <br />Managed projects from development through to production. <br />Created position of print producer. Client contact on Mercury <br />Marine Outboards, and Andersen Windows. Copywriter on <br />Multifoods' pasta brands_ <br />AWARDS AND HONORS <br />2007 I Telly Award for stewardship project, <br />including DVD and literature. <br />20061 Best of Show Aurora Awards for the <br />opening and closing videos at the 2006 <br />Tennant national sales meting <br />2006 1 Telly Award for the closing video at <br />the 2006 Tennant national sales meeting <br />2005 1 Gold Aurora Award for the opening <br />video at the 2005 Tennant national sales <br />meeting <br />2004 !Tennant Leading Edge Award; <br />President's Award Finalist <br />2004 1 Jade Crystal Trophy from the <br />Communicators Group <br />2003 1Bronze ARC Award for 13-to-B Lead <br />Generation <br />20021 Tennant Excellence in Teamwork <br />Award <br />2001 1 Tennant Company Award of <br />Excellence Overall <br />UNDERGRADUATE <br />EDUCATION <br />Bachelor of Arts, St. Olaf College, <br />Communications in American Culture <br />LEADERSHIP AND <br />MANAGEMENT ASSESSMENTS <br />Available for review 1 PDI Talent-View <br />Leadership Competency Assessment; <br />FIRO -B; MlndGarden Mukifactor <br />Leadership Appraisal; CPI OPQ; Campbell <br />Leadership Index; 13 Tennant performance <br />appraisals <br />