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City of Lino Lakes, MN <br />Communication & Citizen Awareness Plan <br />I August 11 , 2008 <br />PROFESSION AI EXPERIEN('F <br />Dustin Deets, LLC SaNegiratl7 Integrated Cuam,unicmimis F inn <br />Owner <br />Clients, Target, Elk River Area School District, FAME, <br />Regis Salons, Our Lady of Grace, Asset Marketing Services <br />Odyssey Marine Exploration <br />Tennant Company l Soo million, tinsinccs- to.hnsinccs, incktytial irunnractnrrr <br />Marketing Communications Manager. 4ugust 1995 -March 2007 <br />INFORMATION ARCHITECTURE Architect process, priority, and <br />content around disciplines including communications, product <br />introductions. global document creation, brand hierarchies, <br />marketing communications, and web site development. Highlight: <br />Development and introduction af'the new corporate core value of <br />stewardship. <br />BRAND MANAGEMENT Iletined repositioned, refreshed, and <br />reintroduced the Tennant corporate and product brands, as well as <br />the Nobles product brand. Highlight: Strategically reintroducing <br />the Nobles product brand. <br />INTEGRATED MARKETING; COMMUNICATIONS I Transitioned <br />corporation front internal corporate communications stmrn+re to <br />outsourcing functional marketing communications disciplines, <br />retaining a strategic directional core. Responsible for annual <br />marketing communications plans and strategies. Highlights: The <br />2006 partnership with Chicago's Millennium Park; ehmination of <br />over S100k• in expenses through a global document creation <br />system <br />CREATIVE DIRECTION j Conceived, created, and executed <br />targeted and mass marketing campaigns, including one which <br />generated over S750k in incremental revenue. Highlight: Created <br />developed and produced an award-wining event integrating two <br />brands, 83 staff workers, 52 branded graphics, and 5.500 square <br />feel of/loorspace. <br />Augsburg Fortress I Publishn <br />Copywriter, September 1994 August 1995 <br />Conceived, wrote, edited ads, direct mail, collateral, POPs, and <br />related marketing communications materials for both distributor <br />and retail channels <br />(WE and Miller hlerster ! Advertising Agencies <br />Print Producer/Copywriter. March 1990 August 1994 <br />Managed projects front development through to production. <br />Created position of print producer. Client contact on Mercury <br />Marine Outboards, and Andersen Windows. Copywriter on <br />Multifoods' pasta brands <br />AWARDS AND HONORS <br />20071 Telly Award for stewardship project. <br />including OVO and literature <br />2(a)6 ;Best of Show Aurora Awards for the <br />opening and closing videos at the 2006 <br />Tennant national sales meting <br />20061 Telly Award for the closing video at <br />the 2006 Tennant national sales meeting <br />2005 1 Gold Aurora Award for the opening <br />video at the 2005 Tennant national sales <br />meeting <br />2004 Tennant Leading Edge Award: <br />President's Award Finalist <br />2004 !Jade Crystal Trophy front the <br />Communicators Group <br />2003 ! Bronze ARC Award for B -toB Lead <br />Generation <br />2002 1 Tennant Excellence in Teamwork <br />Award <br />2001 ! Tennant Company Award of <br />Excellence Overall <br />UNDERGRADUATE <br />EDUCATION <br />Bachelor of Arts, St Olaf College, <br />Communications in American Culture <br />LEADERSHIP AND <br />MANAGEMENT ASSESSMENTS <br />Available for review , PDI TalcntView <br />Leadership Competency Assessment; <br />F1R0 -B; MindGarden Muhifactor <br />Leadership Appraisal; CPI OPQ; Campbell <br />Leadership Index, 13 Trsnrrant performance <br />appraisals <br />