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Referendum Communications <br />Consideration D <br />Maximum Investment of Time and Resources with a Goal of Understanding <br />Strategic Communication Architecture for Messaging <br />Benefit Ladder, Message Map, Pyramid, Talking Points, FAQs <br />Identity campaign around "I've Got the Line on 429" <br />"Ask Me About 429" Buttons <br />"I Have the Line on 429" Window Clings <br />"Get the ABCs on 429 Here" Mini - Posters <br />Special 8 -page Edition of Lino Lakes News mailed to every resident <br />Cover = Ballot Question Summary + Top Line Benefits of Transitioning to 429 <br />Page 2 = History of Charter + Original Historical Benefits <br />Page 3 = Real Costs Citizens are Paying by Holding onto Charter <br />Page 4 = Full Explanation of Benefits 429 Offers to Community <br />Page 5 = Interviews /Quotes with Petition Members and Other City Leaders <br />Page 6 = Images of Streets and Explanation of Future of Streets <br />Page 7 = Detailed, Word -by -Word Ballot Education <br />Page 8 = Address Space + Restatement of 429 Benefits <br />One page, quick -read sell sheet on benefits from 429 (Restructuring of LLN Page) <br />One page, quick -read sell sheet on costs of Charter (Restructuring of LLN Page) <br />One page, quick -read Q & A sell sheet <br />"A Community with Vision" video focused on how Charter is blocking that aspiration <br />Public exit -poll survey of voters <br />Estimate: $28,565 <br />