11/03/2008 Council Packet - Laserfiche WebLink

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• • • Springsted October 29, 2008 Mayor John Bergeson and City Council Mr. Gordon Heitke, City Administrator 600 Town Center Parkway Lino Lakes, MN 55014 -1182 RE: Community Survey on Referendum Results Springsted incorporated 380 Jackson Street, Suite 300 Saint Paul, MN 55101-2887 Tel: 651- 223 -3000 Fax: 651 - 223'3002 N.w '.springsted.cOmT`:. Springsted proposes developing, conducting, analyzing, and reporting a statistically valid community survey for the City of Lino Lakes ( "City "). I am confident that data obtained from such a survey will provide valuable information to assist the City in evaluating the referendum outcome, including current perceptions, and the reasons voters made the choices they did. This information will assist the City with planning for the future. Springsted's proposal is done in collaboration with the Center for Community Opinion, which has done extensive scientific polling for cities, school groups, libraries, community colleges, non - profits, and businesses. Each survey is preceded by careful background research and attention to detail as survey questions are developed. The results and analysis provide valuable information that promotes sound decision - making in areas such as policy development, market planning and campaign strategy. We recommend that a survey based on 300 completed interviews using a questionnaire that includes a maximum of 30 questions. This length should provide you with sufficient capacity to pursue a range of topics. The margin of error achieved with 300 interviews provides an acceptable level of precision for the purposes of your study. The basic features of such a survey would be: 300 interviews and up to 30 questions Re.istered voters livin within the Cit +1- 4' %% with a 95% confidence level. 10 to 12 minutes Available from questions asked and from voter file Written report and graphic presentation of resultsl $12,363 plus $ 750 for consultation, travel, and miscellaneous