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OUR CITY'S CULTURE AND VALUE PROPOSITION <br />The Four Core Cultures <br />The core cultures are a mixture of two dimensions. One dimension deals with organization content and <br />ideas. Some organizations deal with specific, concrete facts and prefer to deal with details in the present <br />(here and now). Other organizations prefer to focus on the big picture, on possibilities and the future. <br />Some organizations are logical and fair, others are based on core values and doing the right things. <br />These two dimensions parallel Jung's concepts of how we perceive the world (sensing and intuiting) and <br />the judgments we make about our perceptions (feeling and thinking). <br />F (Feeling) <br />The Four Core Cultures <br />S (Sensing) <br />Collaborative <br />Control <br />Cultivation <br />Competence <br />N (intuition) <br />Figure 1 — The Four Basic Core Cultures* <br />T (Thinking) <br />The City Council agreed that they were driven by a culture of Collaboration while they believed the staff <br />was driven by a culture of Competence. <br />The three core value propositions were discussed next: operational excellence — low cost, <br />program /service leader, and customer intimacy. All organizations have all three, but the question posed, <br />was which value proposition is the driver for the City? The City Council agreed that the primary Value <br />Proposition driving how the Council wanted to treat residents is Customer Intimacy. The Council's <br />perspective of what City residents wanted was Operational Excellence — low cost. <br />3 <br />