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PROJECTED RESULTS: <br />The program is expected to enhance communication between <br />local businesses and the City to produce a positive business <br />climate, support growth and retain industry within the City. <br />Acting as a partner with local business will enhance the City's <br />reputation for being receptive to quality economic development. <br />2. LINO LAKES PROMOTIONAL PROGRAM <br />ACCOMPLISHED: <br />PURPOSE: Focus the marketing /promotional campaign to effectively <br />define the image Lino Lakes wishes to enhance, define the target <br />audience, and communicate that image through a variety of public <br />relations efforts. <br />TIME FRAME: Annual <br />STRATEGY: <br />1. Develop cost effective branding program and promotional <br />materials to effectively communicate the opportunities <br />available in Lino Lakes to developer leads, the media and <br />targeted businesses. <br />PROJECTED RESULTS: <br />The development of a Lino Lakes "image" as a community <br />offering high quality housing, excellent business opportunities, <br />good schools, and a country-like atmosphere close to the heart of <br />the metro area. <br />17 <br />