08/11/2003 Council Packet - Laserfiche WebLink

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• valuable resource, in assigning web site maintenance to our Communications Coordinator. I have perused other community programming organizations web sites quite a bit of late, and I have to say that I haven't found one that had more information regarding the organization or was easier to navigate. I am very proud of the work staff has done in developing the information and services provided. Our goal for the upcoming year will be to update the information provided on the site weekly, and in some cases daily. We may also add pages and links throughout the year. We will continually promote the web site in all our printed materials and video programs. We want people to come to trust our web site for up -to -date, useful information regarding both the Media Center and the Cable Commission. Use the Facility The new facility will provide us an excellent excuse for inviting various groups and organizations to stop by for a visit. There's nothing like a really cool work environment to spark the interest of community organizations! Once we are in the new building, and have things organized, we plan to hold a series of open houses. We will target local and state government officials, school district staff, non - profit organizations, and the general public. • If it ain't broke... The Communications Coordinator will continue with various promotional programs that have worked well for us in the past. They include a monthly e- newsletter, the use of press kits, participation in parades, tours, cross - promotional flyers at van shoots, involvement with the local chambers of commerce, and the Volunteer Rewards Program. , . Develop sponsorship criteria and promote dubs We acknowledge that financing for the Media Center will probably look very different in 15 years. With that in mind, there is no time like the present to begin developing alternative income sources. Our goal is to start out by nurturing two potential areas of financial support. The first is the sale of copies of our programs, or dubs. We currently provide a dubbing service for our viewers, but haven't gone out of our way to promote it. We will now provide dubbing information and prices on all staff produced programs, the bulletin board channel, the web site, and at all van shoots and community events we videotape. In addition, we will offer both VHS and DVD formats. The second area we would like to develop is financial sponsorships. The first step will be to draw up guidelines regarding what would be allowed and what would not. It's a very fine line between sponsorships, which are allowed, and advertisements, which are not. Once the guidelines and prices for spots are established, the Communications Coordinator will begin marketing the spots through her contacts at the various chambers, print promotional pieces that will be mailed to businesses, and phone calls. •