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National Soft Drink
<br />Association
<br />A U G U S T
<br />2 0 0 0
<br />•
<br />LOOK INSIDE
<br />For case studies on the 2000
<br />winners of the First Annual
<br />Comprehensive Litter
<br />Prevention Awards
<br />Categories include:
<br />• Government 2
<br />• School 3
<br />• Business 4
<br />• Youth 4
<br />• Not - for - profit 5
<br />The 2000 Winners
<br />• Oklahoma Department of
<br />Transportation and Partners,
<br />Oklahoma City, OK
<br />• Super -Lube 10- Minute Oil
<br />Change Inc., Tallahassee, FL
<br />• Divide Elementary WEE CAN
<br />Club, Lookout, WV
<br />• Wana Make Wanamaker
<br />Better— Mission: Possible,
<br />Topeka, KS
<br />• Keep Knoxville Beautiful,
<br />Knoxville, TN
<br />a Honorable Mention
<br />• Keep Covington /Newton Beautiful,
<br />Covington, GA
<br />• Marion County Solid Waste Authority,
<br />Fairmont, WV
<br />• Busch Entertainment Corp., San
<br />Antonio, TX
<br />•Marletta Middle School Annex,
<br />Marietta, GA
<br />• Flintvllle Jr. High School, Flintville, TN
<br />• United Ruriteen Club, Salem, OH
<br />• Rutgers Cooperative Extension of
<br />Somerset County, Bridgewater, NJ
<br />• Keep Texas Beautiful, Austin, TX;
<br />Keep Mississippi Beautiful, Jackson,
<br />MS
<br />Making Litter Prevention a Priority
<br />eople across the nation are mak-
<br />ing litter prevention a priority
<br />and have been honored for their
<br />achievements with a new award spon-
<br />sored ; by the National 'Soft Drink
<br />Association (NSDA).
<br />The First Annual Comprehensive
<br />Litter Prevention Awards recognized
<br />outstanding programs in five categor-
<br />ies: government agencies, business,
<br />schools, youth groups, and not- for -prof-
<br />it organizations. The winner in each cat-
<br />egory received a $2,000 prize to be used
<br />to further litter prevention programs.
<br />By sponsoring the awards program,
<br />NSDA hopes to bring attention to the
<br />most innovative programs across the
<br />country and to increase awareness .
<br />about the composition of litter.
<br />According to the Institute for Ap-
<br />plied Research, "a California firm that
<br />has conducted extensive litter re
<br />search, most litter consists of paper
<br />and plastic packaging. Nearly 30 per-
<br />cent
<br />of litter is classified as miscella-
<br />neous paper and plastic. Twenty per --
<br />cent is cups, straws, take -out packag-
<br />ing, and napkins. A little more than 10
<br />percent is candy, gum, and snack food .;
<br />material. Beverage containers make
<br />up just 8.6 percent of all litter.
<br />Public education and clean -up pro-,
<br />grams have been highly effective in
<br />preventing and reducing litter, research.
<br />shows. In Texas, for example, persua-
<br />sive public education messages have
<br />reduced litter 72 percent in five years.
<br />This Focus on Litter provides ideas on
<br />prevention education and clean-
<br />up campaigns. ■
<br />A two -mile
<br />stretch of
<br />Wanamaker
<br />Road in Topeka,
<br />KS, is home to
<br />300 businesses,
<br />including 25 fast -
<br />food /carry -out
<br />restaurants.
<br />Girl Scouts,
<br />Boy Scouts, and
<br />local businesses
<br />worked to clean
<br />up litter and
<br />learn about litter
<br />prevention.
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