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Glue Thumb Standards Manual and Partners' Agreement <br />Blue Thumb Program Goals & Strategies <br />Program Goal <br />The Blue Thumb program was created to improve water quality and habitat. The program will promote the use of <br />plants, primarily through retailers, as an alternative to turf, to reduce stormwater runoff and as a method for stabilizing <br />shorelines. <br />Strategies to Be Implemented in 2008 to Reach Program Goal <br />I. Outreach and Education on Native Gardens, Raingardens and Lakeshore Stabilization using Native Plants <br />a. Promote Blue Thumb via website <br />b. Promote Blue Thumb via a minimum of 5o workshops and presentations to residents and stakeholder groups in <br />2008 <br />c. Implement a "train the trainer" program on giving presentations <br />d. Promote Blue Thumb via a minimum of too press releases <br />e. Promote Blue Thumb via a minimum of 3o newsletter articles <br />f. Promote Blue Thumb at a minimum of 6o events (e.g. State Fair, county fairs, "green" fairs, lawn and garden <br />shows, etc.) <br />g. Promote Blue Thumb in libraries, city halls, yard signs, Blue Sky Guide, media campaign, 2009 calendar <br />II. Private Industry <br />a. Collaborate to effectively promote native plantings and raingardens <br />b. Develop various display and promotional methods that fit the needs of private industry partners <br />c. With retailers, monitor marketing techniques and adapt accordingly <br />d. Collaborate to identify methods that make it easy for residents to purchase plants (e.g. plant drop -offs, plant <br />sales etc.) <br />e. Incorporate Blue Thumb plantings in public spaces (with signage from the private company as well as Blue <br />Thumb) - schools, city halls, libraries, parks, shops... <br />f. Have the "The Blue Thumb Guide to Raingardens" available for retail <br />III. Work with other agencies to expand the Blue Thumb program: <br />a. Give presentation(s) to other agencies to introduce concept <br />b. Have cities and other MS4s use the Blue Thumb program to help satisfy their federal Clean Water A mandates <br />(SWPPP requirements). <br />IV Website Development <br />a. Create a page where partners can enter their action hours <br />b. Blue Thumb "library" page for partners only <br />c. Create a virtual tour of the Blue Thumb projects <br />d. Create a new online video for the "how -to's" of native gardens and lakeshore stabilization <br />