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• • • TWIN CITIES GATEWAY Anoka / Blaine / Coon Rapids / Fridley / Ham Lake / Lino Lakes / Mounds View / New Brighton / Shoreview Twin Cities Gateway FY12 Budget Executive Summary Overview — In general, lodging tax receipts for the nine member cities of the Twin Cities Gateway continue to increase. The organization is projecting a budget increase of approximately six (6 %) per cent for FY12. In accordance with the Board of Directors' stated goal of maximizing marketing and promotional opportunities, while minimizing administrative and overhead expenses, the FY12 budget allocates 79% to marketing and promotion and 21% to administrative and overhead expenses. Note: This ratio of marketing to administrative expenses is significantly higher than that of comparable organizations. Line Item Budget Descriptions: • Management Contract — expenses associated with the day -to -day management and operation of the organization. Note: 2010 management contract expenses were for a partial year. • Other Administrative Costs — budgeted to provide contract services, as needed / if necessary • Website Enhancement — on going development / enhancement of www.tcgateway.com • On -line Marketing — search marketing programs to drive traffic to the TCG website • Promotions / Collateral Materials — regional maps / promotional materials • Public / Media Relations — to increase the awareness / recognition of Twin Cities Gateway • New Venue / Public Facilities Promotion — marketing and promotional activities to promote investments made by member cities, or public entities, such as the new Expo Center at the National Sports Center. • Community Festivals & Events Grants — grants to promote signature events in member cities. Grant amounts are based on the overall % of TCG lodging taxes generated by the member city. • Meetings & Conferences Marketing & Promotion — marketing and promotional activities to increase the number of meetings and conference held within the Twin Cities Gateway region. • MMNT Regional Destination Marketing — marketing and promotional activities targeted primarily to prospective leisure travelers and visitors to the Twin Cities Gateway region. • Sports Marketing— partnership marketing agreement with the National Sports Center in Blaine to increase the number of sporting events, tournaments, participants, and attendees. • Regional Grant Program — grant program for non - profit organizations and public entities to create new events / increase participation in existing events that will have economic impacts for more than one member city in the Twin Cities Gateway region.