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Tourism Center <br />UNIVERSITY OF MINNESOTA <br />433 Coffey Hall <br />1320 Eckles Avenue 612 624 4947 <br />St. Paul, MN 55108 -6005 tourism(u umn.edu <br />USA www.tourism.umn.edu <br />September 2012 <br />At A Glance: <br />TWIN CI TES <br />GATEWAY <br />Gender <br />55% Female <br />Age <br />11% 18 -30 <br />24% 31 — 40 <br />29% 41 — 50 <br />21% 51 —60 <br />9% 61 —70 <br />5% 71 or older <br />Income Level <br />17% $50,000 and less <br />45% $50,000 - $99,999 <br />39% $100,000 and over <br />Residence <br />90% USA <br />48% <br />10% <br />7% <br />5% <br />4% <br />4% <br />8% Canada <br />Minnesota <br />Wisconsin <br />North Dakota <br />Iowa <br />South Dakota <br />Illinois <br />Past Experience <br />70% Repeat visitor <br />Lodging <br />65% Hotel /Motel/Historic Inn <br />25% Campground with fee <br />8% Home of a family or friend <br />Gateway Area Visitor Profile, <br />Summer 2012 <br />Results from 385 surveys completed by a convenience <br />sample of visitors to the Gateway Area summer 2012. <br />Key Findings <br />Trip Purpose <br />35% Sport event <br />22% Visit family /friends <br />14% Atractions <br />10% Outdoor recreation <br />8% Wedding <br />6% Festival/Event <br />Trip Length <br />94% Overnight (Average 3 nights) <br />12% 1 night <br />38% 2 nights <br />27% 3 nights <br />8% 4 night <br />3% 5 nights <br />6% Day trip <br />Information Sources <br />62% Friends /family <br />42% Area/destination website <br />14% Online travel site <br />11% Other <br />9% Online travel review <br />Use of mobile and electronic media <br />53% Internet /websites <br />34% Smartphone <br />31% Facebook <br />22% Text message <br />13% Mobile apps <br />13% iPad /tablet <br />Party Type <br />51% Family <br />22% Family & friends <br />15% Couple/Partner <br />8% Friends <br />4% Alone <br />Activities <br />General: <br />75% Dining out <br />17% Sightseeing <br />14% Nightlife/Entertaining <br />9% Driving on designated <br />byways <br />1% Guided tour <br />Shopping: 45% any <br />26% General mall shopping <br />18% Mall of America <br />13% Outlet shopping <br />7% Arts /crafts /antiques <br />Visiting: 53% Any attraction <br />27% Visit friends /family <br />21% Water parks <br />12% Amusement parks <br />5% Historic sites <br />Attending: <br />24% Youth sports <br />14% Amateur /collegiate sports <br />6% Fair or festivals <br />Participating in: <br />29% Swimming/water sports <br />16% Hiking <br />13% Biking <br />7% Fishing <br />Contact the Tourism Center for your research needs — consultation through project implementation ! <br />The Tourism Center is a collaboration of the College of Food, Agricultural, & Natural Resource Sciences and UMN Extension <br />