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%,A4L.Ejsil Safely Managing Customer Drinking <br />-. - : % <br />Consider using the "A -13 -C's" approach to managing customer drinking: <br />A = Stay ALERT to your customer. <br />Look. How is the customer walking? Does he or she seem tired? Do they seem down or high? Do they <br />seem in control? Are their eyes red or glassy? Watch them as they respond to you and watch them inter- <br />acting with others. Look for the outward signs of intoxication. <br />Listen. Pay special attention to any heated arguments, confrontations or any low-key altercations lasting <br />more than two minutes or so. Listen for quick, slow, slurred or fluctuating pace of speech. <br />B = BE INFORMED about your customer. <br />This means asking questions. The best type of question to ask is the open-ended question, which requires <br />more than a "yes" or "no" answer. You want to determine: <br />1. The customer's prior food and drink. If the customer arrives at your establishment late in the evening, <br />chances are good that the customer has already been drinking elsewhere. Determine if the customer <br />has eaten. This has a direct bearing on their drinking capacity. <br />2. The customer's reason for being at the establishment. Are they there to celebrate something? To <br />socialize? To get intoxicated? <br />3. The customer's mood. Is the customer happy, depressed or anything else that may be a <br />factor in how he or she will respond to drinking tonight? <br />Each of these facts will have a direct bearing on your service of alcohol to that customer. <br />C = CATEGORIZE the customer (using the TRAFFIC LIGHT analogy). <br />GREEN = Serve. The customer is not exhibiting any warning signals or obvious signs of intoxication. The <br />objective is to keep customers in the green category. <br />This customer exhibits warning signals such as a depressed or "hyper" atti- <br />tude, socially inappropriate behavior or drinking fast. Pay close attention to this customer. The objective is <br />to SLOW DOWN SERVICE and get them back to "Green". <br />1. Persuade the customer to eat or try alternative beverages. These items will not prevent intoxication, <br />but they will keep the customer busy while his or her body eliminates some of the alcohol. <br />2. Slow down service. Visit the table less frequently. Do not visit the table until all customers have fin- <br />ished their drinks. If this is resisted, explain what you are doing and why. <br />RED = Do not serve. This customer exhibits signs of intoxication, aggressive, obnoxious, overly friendly <br />or depressed. Move on to the next step, sharing information. <br />S = SHARE information with other personnel (See also page 13 on documenting incidents.) <br />Once you decide to terminate service, alert other personnel, and get back-up or security. Other things you <br />should share are suspected drinking by minors, customers who are in the "Yellow" category, illegal drug <br />use, or the fact that you must leave the floor for some reason. <br />— 11 — <br />