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3 <br />(j) Light pollution creates negative impacts on the community, particularly in residential and <br />rural areas. <br />§ 1010.002 DEFINITIONS. <br />The following words and terms, when used in this sign chapter, shall have the following meanings, <br />unless the context clearly indicates otherwise. <br />AREA IDENTIFICATION SIGN. A ground sign which identifies the name of neighborhood, a <br />residential subdivision, a multiple residential complex or a commercial or industrial complex consisting <br />of three or more businesses. <br />BANNER. A temporary sign made of cloth, flexible plastic or other fabric. National flags, state or <br />municipal flags or the official flags of any institutions or businesses shall not be considered BANNERS. <br />COMMERCIAL SPEECH. Speech advertising a business, profession, commodity, service or <br />entertainment. <br />CONSTRUCTION SIGN. A temporary sign identifying a building or construction site, architects, <br />engineers, contractors or suppliers. <br />DIRECTIONAL SIGNS. A sign providing directional information about the use or uses within the <br />development where the sign is located. <br />DYNAMIC DISPLAY. Any characteristics of a sign that appear to have movement or that appear <br />to change, however frequently, caused by any method other than physically removing and replacing the <br />sign or its components, whether the apparent movement or change is in the display, the sign structure <br />itself or any other component of the sign. This includes, but is not limited to, a sign display that <br />incorporates a technology or method allowing the image on the sign face to change without having to <br />physically or mechanically replace the sign face or its components. This also includes, but is not limited <br />to, any rotating, revolving, moving, flashing, blinking or animated display, and any display that <br />incorporates rotating panels, LED lights manipulated through digital input, "digital ink," or any other <br />method or technology that allows the sign face to present a series of images or displays. <br />FLAG. Any cloth, flexible plastic or fabric containing distinctive colors, patterns or symbols, used <br />as a symbol of a government, political subdivision or other entity, that is attached along one side to one <br />pole or attached to a rope on one pole that allows for raising and lowering the flag. <br />FACADE. That portion of any exterior elevation on a building extending from grade to top of the <br />parapet, wall, or eaves and the entire width of the building elevation. <br />FLASHING SIGN. An illuminated sign on which the illumination is not kept constant in intensity <br />or color at all times, when the sign is in use. <br />