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F. Advertising Sign: An "Advertising Sign" is a sign which directs attention to a <br />business, commodity, service or entertainment not exclusively related to the <br />premises where such a sign is located or to which it is affixed. See Section IV <br />General Regulations. <br />G Business Sign: A "Business Sign" is any sign which identifies a business or <br />group of businesses, either retail or wholesale, or any sign which identifies a <br />profession or is used in the identification or promotion of any principal <br />commodity or service, including entertainment, offered or sold upon the premises <br />where such sign is located. <br />H. Related Definitions: <br />1. Illuminated Sign: A sign which has artificial light source directed upon <br />it or which has an interior light source. See Section IV General <br />Regulations. <br />2. Motion Sign: A sign which revolves, rotates or moves. <br />3. Sign Area: The entire area within a single continuous perimeter <br />enclosing the extreme limits of the actual sign surface, but excluding any <br />structural or supporting elements such as uprights, aprons, poles, beams or <br />standards. <br />4. Sign Height: Height shall be measured from grade to the uppermost <br />points or level of sign surface. <br />5. Flashing Sign: An illuminated sign on which such illumination is not <br />kept constant in intensity or color at all times, when such sign is in use. <br />See Section IV General Regulations. <br />6. Direction Signs: A sign erected on private property for the following <br />uses: Church, school, hospital, club, library, civic or other similar types, <br />providing general information about the use or uses such as name and <br />address. <br />7. Area Identification Sign: A free standing sign or pylon which identifies <br />the name of neighborhood, a residential subdivision, a multiple residential <br />complex, or a commercial or industrial complex consisting of three or <br />more businesses. <br />8. Wall Advertising Sign: An advertising sign attached to or erected <br />against the wall of a building or structure with the exposed face to the sign <br />2 <br />