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11. E. Sign: The term "Sign" shall mean a name, identification, description, display, <br />illustration structure or device which is affixed to, or painted on, or represented <br />directly or indirectly upon a building or other outdoor surface or piece of land, and <br />which directs attention to an object, product, place, activity, person, institution, <br />organization or business. <br />• <br />• <br />Advertising Sign: An "Advertising Sign" is a sign which directs attention to a <br />business, commodity, service or entertainment not exclusively related -to -the <br />premises where such a sign is located or to which it is affixed. See Section IVVI <br />General Regulations. <br />Business Sign. A "Business Sign" is any sign which identifies a business or group <br />of businesses, either retail or wholesale, or any sign which identifies a profession or <br />is used in the identification or promotion of any principal commodity or service, <br />including entertainment, offered or sold upon the premises where such sign is <br />located. <br />H. Related Definitions: <br />4, Illuminated Sign: A sign which has artificial light source directed upon it or <br />which has an interior light source. See Section IVVI General Regulations. <br />• Motion Sign: A sign which revolves, rotates or moves. <br />• S'gn Area: The entire area within a single continuous perimeter enclosing <br />4 <br />Of -leve 1 of sign surface. <br />• Fl h' g S'gn: An illuminated sign on which such illumination is not kept <br />constant in intensity or color at all times, when such sign is in use. See <br />Section IVVI General Regulations. <br />Direction Signs: A sign erected on private property for the following uses: <br />Church, school, hospital, club, library, civic or other similar types, <br />providing general information about the use or uses such as name and <br />address. <br />• Area Identification Sign: A free standing sign or pylon which identifies the <br />complex, or a commercial or industrial complex consisting of three or more <br />businesses. <br />Ordinance 04-08, Sign Ordinance page 6 of 29 <br />