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Industry Prices found the price per channel for expanded basic service is 13.5 percent lower in <br />effective competition areas. Id. at ¶ 16. <br />The FCC has also recognized some of the challenges of being the second cable operator <br />in the marketplace. In its 621 Order, the FCC found, <br />[T]he circumstances surrounding competitive entry are <br />considerably different than those in existence at the time <br />incumbent cable operators obtained their franchises. Incumbent <br />cable operators originally negotiated franchise agreements as a <br />means of acquiring or maintaining a monopoly position. <br />[A second] entrant cannot assume that it will quickly -- or ever -- <br />amass the same number or percentage of subscribers that the <br />incumbent cable operator captured. <br />621 Order at ¶ 26 (emphasis added, footnotes omitted). Applicants for competitive cable <br />franchises, unlike an incumbent cable provider, "do not have the promise of revenues from video <br />services to offset the costs of such deployment." 621 Order at ¶ 3. The competitor faces <br />"financial risk" and "uncertainty" when entering the market. Id. at ¶ 28. <br />Section 3 <br />The Incumbent Franchised Cable Operator — Comcast <br />The history of cable franchising within the NMTC goes back to the 1980s. Each member <br />city of the NMTC initially granted a cable communications franchise to Meredith Cable in 1983, <br />by enacting a cable franchise ordinance. See e.g. Blaine Ord. No. 83-786. Several changes in <br />ownership, structure and name took place after 1983. Eventually, the franchise was transferred <br />to Comcast in 2002. See e.g NMTC Res. No. 2002-04. In 2002, the franchise was renewed. <br />See e.g. Blaine Ord. No. 02-1957. Late last year, the NMTC member cities conditionally <br />approved the transfer of the franchise to GreatLand Connections. See e.g. Blaine Res. No. 15- <br />016. If the conditions in the resolution are met, the Comcast franchise will be transferred to a <br />new company called GreatLand Connections. Since the franchise was granted in 1983, no other <br />cable franchise has been granted in any of the member cities. <br />Section 4 <br />The NMTC's Authority to Franchise <br />State law requires that "[a] municipality shall require a franchise or extension permit of <br />any cable communications system providing service within the municipality." Minn. Stat. § <br />238.08, Subd. 1(a). The member cities, through a joint powers agreement have delegated certain <br />cable franchising responsibilities to the NMTC, such as commencing the franchising process and <br />recommending cable franchises to the member cities. Each member city retains the authority to <br />franchise. Prior to providing cable service, a cable service provider is required by federal law to <br />obtain a cable franchise from the local franchising authority, in this case each member city of the <br />NMTC. See 47 U.S.C. § 541(b)(1). <br />2 <br />