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—5— <br /> <br />4.2 Investigations. BS&A is not obligated to intervene in any dispute arising between Customer and <br />cardholders. Notwithstanding anything to the contrary herein, if BS&A needs to conduct an investigation <br />or resolve any pending dispute related to chargebacks or Transactions, Customer will assist BS&A when <br />requested, at Customer’s expense, to investigate such Transactions. Customer will timely submit all <br />applicable information, documentation, or evidence related to such chargeback to BS&A, within the <br />timeframe instructed by BS&A, necessary for BS&A to meet card network timelines for submitting <br />evidence and responding to a chargeback. Customer authorizes BS&A to share information about a <br />chargeback with the cardholder, the cardholder’s financial institution and Customer’s financial <br />institution in order to investigate or mediate a chargeback. BS&A will request necessary information <br />from Customer to contest the chargeback. If a chargeback dispute is not resolved in Customer’s favor by <br />the card network or issuing bank or Customer chooses not to contest the chargeback, BS&A may recover <br />the chargeback amount and any associated fees. Customer acknowledges that its failure to assist BS&A <br />in a timely manner when investigating a Transaction, including providing necessary documentation <br />within the time period specified in BS&A’s request, may result in an irreversible chargeback. BS&A will <br />charge a fee as set forth in the applicable price schedule for mediating or investigating chargeback <br />disputes, in addition to any other chargeback fees set forth in this Addendum or the Agreement, if <br />applicable. BS&A reserves the right to change such fee at any time. If BS&A reasonably suspects that the <br />Customer’s access to the BS&A platform or Payment Processing Services has been used for an <br />unauthorized, illegal, or criminal purpose, Customer gives BS&A express authorization to (but <br />understands that BS&A is not obligated to) share information about Customer and any Transactions with <br />law enforcement. <br />5. Liability <br />5.1 Indemnification. <br />5.1.1 In addition to the indemnification obligations under the Agreement, Customer will <br />indemnify and hold harmless BS&A and its officers, affiliates, and representatives from and <br />against any and all losses, damages, claims, assessments, chargebacks, fees, and other <br />amounts incurred arising out of or in any way related to: (a) Customer’s breach of any of its <br />representations, warranties or covenants in this Addendum; (b) the Stripe Agreements or <br />Customer’s use of the Payment Processing Services, including all activity on Customer’s <br />Stripe account; (c) Customer’s violation or non-compliance with any applicable law, rule, <br />regulation, order, or Network Rules (including non-compliance of PCI-DSS); (d) all Merchant <br />Losses (as defined in the Stripe Agreements); (e) Customer’s implementation of a <br />Cardholder Fee Program; and (f) Customer’s gross negligence or willful misconduct. <br />5.1.2 In addition to the indemnification obligations under the Agreement, BS&A will indemnify <br />and hold harmless Customer and its officers, affiliates, and representatives from and against <br />any and all losses, damages, claims, and other amounts incurred resulting from third party <br />claims to the extent directly and solely arising out of: (a) BS&A’s breach of any of its <br />representations, warranties or covenants in this Addendum; (b) BS&A’s violation or non- <br />compliance with any applicable law, rule, regulation, or order; and (c) BS&A’s gross <br />negligence or willful misconduct. <br />5.2 Limitation of Liability. TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT SHALL BS&A, <br />ITS OFFICERS, DIRECTORS, EMPLOYEES, AFFILIATES, OR AGENTS, BE LIABLE TO CUSTOMER OR ANY <br />OTHER PARTY FOR ANY INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, OR CONSEQUENTIAL OR EXEMPLARY <br />DAMAGES, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY <br />OTHER LEGAL THEORY, AND WHETHER OR NOT BS&A IS ADVISED OF THE POSSIBILITY OF SUCH