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Page 6 of 14 <br />GDSVF&H\9154876.4 <br />GDSVF&H\9154876.4 LA515\1\1011954.v2 <br />rights under this Agreement, including to make required court filings. Further, notwithstanding the foregoing, each Party <br />may disclose the terms and existence of this Agreement to its actual or potential investors, debtholders, acquirers, or <br />merger partners under customary confidentiality terms. <br />8.3 Return of Materials; Effects of Termination/Expiration. On the expiration or termination of the <br />Agreement, the receiving Party shall promptly return to the disclosing Party all copies, whether in written, electronic, or <br />other form or media, of the disclosing Party’s Confidential Information, or destroy all such copies and certify in writing to <br />the disclosing Party that such Confidential Information has been destroyed. Each Party’s obligations of non-use and non- <br />disclosure with regard to Confidential Information are effective as of the Effective Date and will expire three (3) years from <br />the date of termination or expiration of this Agreement; provided, however, with respect to any Confidential Information <br />that constitutes a trade secret (as determined under applicable law), such obligations of non-disclosure will survive the <br />termination or expiration of this Agreement for as long as such Confidential Information remains subject to trade secret <br />protection under applicable law. <br />9. Data Security and Processing of Personal Information. <br />9.1 Customer Data. Customer hereby grants to BS&A a non-exclusive, royalty-free, worldwide license to <br />reproduce, distribute, and otherwise use and display the Customer Data and perform all acts with respect to the Customer <br />Data as may be necessary for BS&A to provide the Platform and otherwise perform its obligations hereunder. Customer <br />may export the Customer Data at any time through the features and functionalities made available via the Platform. For <br />the avoidance of doubt, aggregated, de-identified, and anonymized portions, sets, or other combinations of Customer <br />Data that do not contain personally identifying elements of Customer’s identity or of any Authorized Users are Usage Data <br />and not Customer Data. <br />9.2 Security Measures. BS&A will implement and maintain commercially reasonable administrative, <br />physical, and technical safeguards designed to protect Customer Data (including Personal Information provided as part of <br />Business Contact Data) from unauthorized access, use, alteration, or disclosure. <br />9.3 Processing of Personal Information. BS&A’s rights and obligations with respect to Personal Information <br />that it collects directly from individuals (if any) are set forth in BS&A’s Privacy Policy (as amended from time to time in <br />accordance with its terms). Personal Information processed by BS&A on behalf of Customer is considered Customer Data <br />and is governed by the terms of this Agreement. <br />10. Intellectual Property Ownership; Feedback. <br />10.1 BS&A IP. Customer acknowledges that, as between Customer and BS&A, BS&A owns all right, title, and <br />interest, including all intellectual property rights, in and to the BS&A IP and, with respect to Third-Party Products, the <br />applicable third-party providers own all right, title, and interest, including all intellectual property rights, in and to the <br />Third-Party Products. <br />10.2 Usage Data. Customer acknowledges that, as between BS&A and Customer, BS&A owns all right, title, <br />and interest, including all intellectual property rights, in and to the Usage Data. <br />10.3 Customer Data Ownership and Data Transition. BS&A acknowledges that, as between BS&A and <br />Customer, Customer owns all right, title, and interest, including all intellectual property rights, in and to the <br />Customer Data, including all Business Contact Data. In the event the Agreement is terminated for any reason, or <br />upon expiration, and in addition to all other rights to property set forth, BS&A shall; <br /> a) incur no further financial obligations for materials, services, or facilities under the agreement without <br />prior written approval of the Customer; <br />b) terminate all purchase orders or procurements and any subcontractors and cease all work, except as customer <br />may direct, for orderly completion and transition; and <br />c) make available to the Customer, at no cost, all Customer data stored within the system, stored on BS&A’s servers, <br />or within the BS&A’s customer, within fifteen (15) days of termination or Customer request. <br />In the event the Agreement is terminated for any reason, or upon expiration, and in addition to all other rights to <br />property set forth, the Customer shall retain ownership of all data, work products, and documentation, created <br />pursuant to the resulting Agreement.