09-09-25 City Council Workshop Packet

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SF COMPANIES | SCOPE OF SERVICES Step 1: Project Kick-Off Call In this step, Consultant will set up an initial phone call with the Client’s team to cover six topics that allow the Consultant’s team to begin its work. Those topics are: •Introductions •Project History •Existing Data •Potential Partners and Stakeholders •Key Dates for the Project •Other Questions & Answers Step 2: Existing Data Review & Market Analysis In this step, Consultant will review any existing data, documentation, and/or resources provided related to the project. Consultant will then conduct preliminary market research, which will encompass demographics, sports participation in the region, and an analysis of existing service providers (competition). Step 3: Onsite Development Planning Session (DPS) In this step, Consultant team members will travel to the Client’s market to meet with the team, tour the site or potential sites, tour the market, and meet with any key stakeholders the Client identifies. Consultant’s time on site will begin with the DPS, which is a “deep-dive” planning and strategy session that will focus on defining success and refining the vision, value propositions, financial resources and core competencies, products and services, strategic alliances, and financial success metrics. During the DPS, Consultant will also share data from its preliminary market assessment, including key demographic and socioeconomic factors, participation rates, and other market insights. Step 4: Detailed Financial Forecast (Pro Forma) In this step, Consultant will complete more in-depth research/analysis to produce a 5-year cash flow forecast and 20-year financial outlook. Consultant’s pro forma documents are detailed, institutional-grade financial forecasts used to support decision-making and financing. The pro forma will provide insight into the financial potential of the project and will include projections related to construction and start-up costs, revenues/expenses by product/program, EBITDA, net income, facility utilization, and more. The pro forma will provide the Client with detailed financial projections related to and based on: •The ideal business model •Realistic and/or recommended debt-to-equity mix and debt service •Right-sized program spaces and space requirements •Construction and start-up costs based on recent, comparable projects •Recommended parking •Revenue by product/program •Direct/variable costs (Cost of Goods Sold) •Facility and operating expenses •Management and staffing model •Utilization Projections