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Ordinance 08-015 <br />City Council; 6-16-09 <br />SIGN, DIRECTIONAL. An on -site sign for the purpose of making specific locations known <br />and to assist in finding these locations (e.g. "Parking," "Shipping Receiving Area"). <br />SIGN, ELECTRONIC VARIABLE MESSAGE. A dynamic signs whose message are <br />changed at reasonable intervals by electronic process or remote control and whose movement is <br />the periodic changing of information against a solid background, engineered for maximum <br />legibility and readability, and having a constant light level and glare reduced screens. This <br />definition does not include static time, temperature and price displays which only change when <br />necessary for accuracy. <br />SIGN, FLAG. Any fabric or similar lightweight material attached at one end of the material, <br />usually to a staff or pole, so as to allow movement of the material by atmospheric changes and <br />which contains distinctive colors, patterns, symbols, emblems, insignia, or other symbolic <br />devices. <br />. SIGN, FREESTANDING. A sign that is attached to, erected on, or supported by some <br />structure (such as a pole, mast, frame, or other structure) that is not itself an integral part of or <br />attached to a building or other structure whose principal function is something other than the <br />support of a sign. Monument, pole, and ground signs are all freestanding signs. <br />SIGN, GOVERNMENTAL. A sign erected and maintained by or on behalf of the United <br />States, the state, the county, or the city for the purpose of regulating traffic or for other civic <br />purposes; the size, location, and height of which is dictated by the applicable agency to fulfill the <br />intended civic purpose. <br />SIGN, GROUND. Any freestanding sign with its sign face mounted on the ground or <br />mounted on a base at least as wide as the sign and which has a total height not exceeding six (6) <br />feet. <br />SIGN, HISTORIC. An existing sign which has a special historical, architectural, cultural, or <br />aesthetic value to the community. <br />SIGN, ILLUMINATED. Any sign which contains an element designed to emanate artificial <br />light directly or indirectly. <br />SIGNILLUMINATION, BACKLIT, A direct source of light which illuminates a sign by <br />shining through a translucent surface of a sign, including plastic signs, lit from an internal light <br />source. <br />SIGNILLUMINATION, DIRECT. A sign whose light source is either located in the <br />interior of the sign so that the rays go through the face of the sign, or which is attached to the <br />face of the sign and is perceived as a design element of the sign. <br />SIGNILLUMINATION, EXTERNAL. Illumination of a sign that is affected by an artificial <br />source of light not contained within the sign itself. <br />