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02/28/1991 01:08 COLLE/McVOYX OF-400-K.KK,K 02501241 P.02 <br />BUDGET <br />"Exhibit A" <br />♦ Public Relations Services <br />(The costs listed below reflect more of a counselor role for Colle & McVoy, with <br />the City of Lake Elmo and REAPP helping to implement various tactics. This <br />budget provides a menu of public relations services from which the Lake Elmo <br />group could select tactics. It includes estimates which could vary significantly <br />depending on the course that Lake Elmo and REAPP want to go. Although the <br />costs could vary within each tactic slightly, Colle & McVoy's services will n <br />exceed the total listed on page 44.) <br />Strategy: Research <br />Tactic #1: Quantitative Survey <br />Tactic #2: Technical Review <br />Strategy: Support Materials <br />Tactic#1: Target list <br />Tactic #2: Press kit -style information packet <br />Polder <br />Press release <br />Five fact sheets <br />Community Action Guide <br />Membership brochure <br />Tactic #3: Public Education Video <br />(Same footage to be used in the PSA spot) <br />Tactic #4: Poster and Flyer <br />Tactic #5: Monthly Newsletter <br />Strategy: Sponsors <br />Tactic #1: Target list/followup <br />Tactic #2: Establish tax-exempt fund <br />Strategy: Coalitions <br />Tactic #1: Develop resource network (REAPP) <br />Identify spokespersons <br />Develop presentation materials <br />Arrange presentation training <br />$ 200 <br />$ 200 <br />$ 500 <br />$ 2,000 <br />$10,000 <br />$1,500 <br />$1,000 <br />$ 500 <br />$ 500 <br />$1,000 <br />42 <br />