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MAR 04 191 13:16 <br />,I <br />PETERSOH,FRANKE,RIRC <br />628 P03 <br />s <br />EXHIBIT A <br />ESTIMATED BUDGET <br />ITEM FEE <br />Strategy: Research <br />Tactic #1: Quantitative Survey <br />Tactic #2: Technical Review <br />Strategy: Support Materials <br />20a.00 <br />200.00 <br />Tactic <br />#1: <br />Target List <br />500.00 <br />Tactic <br />#2: <br />Press kit -style information packet <br />Folder <br />Press Release <br />Five fact shoots <br />Community Action Guide <br />Membership brochure <br />2,000.00 <br />Tactic <br />#3: <br />Public Education Video <br />10,000.00 <br />(Same footage to be used in the PSA <br />spot) <br />Tactic <br />#4: <br />Poster and Flyer <br />1,500.00 <br />Tactic <br />#5: <br />Monthly Newsletter <br />1,000.00 <br />Strategy: Sponsors <br />Tactic #1: Target list/follow-up <br />Tactic #2: Establish tax-exempt fund <br />Strategy: Coalitions <br />Tactic #1: Develop resource network (REAPP) <br />Identify spokespersons <br />Develop presentation materials <br />Arrange presentation training <br />Tactic #2: REAPP solicits support groups <br />Target list <br />Letter campaign to groups <br />Speakers bureau <br />1 <br />500.00 <br />500.00, <br />1,000.00 <br />1,000.00 <br />