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CITY OF LAUDERDALE <br />SOCIAL MEDIA POLICY <br />Adopted May 13, 2014 <br />INTRODUCTION <br />Social media technologies offer continually evolving opportunities to enhance public outreach, <br />resident and visitor interaction and employee productivity for the City of Lauderdale. The City of <br />Lauderdale will determine, at its discretion, how its web -based social mediaTesources will be <br />designed, implemented, and managed as part of its overall communications strategy. Social <br />media web resources may be expanded, modified, or discontinued based on City goals, priorities, <br />and resources. <br />PURPOSE <br />The City of Lauderdale wishes to represent itself and its services appropriately and consistently <br />on the Internet. The purpose of this policy is to establish procedures for creating a consistent <br />overall social media presence that meets the City's goals. <br />The City of Lauderdale intends to use social media as an additional communication channel to <br />help promote its programs, events, and services. This technology allows news of an event to <br />spread quickly and is a forum to facilitate public discussion. The City's official website, locatet <br />at www.ci.lauderdale.mn.us, shall remain the City's primary online medium for communicating <br />information to the public. <br />GENERAL PROCEDURES <br />The City of Lauderdale has an overriding interest and expectation in deciding what is "spoken" <br />on behalf of the City on its official social media sites. This policy applies to new and pre-existing <br />social media networking websites being used by the City. The City of Lauderdale's website <br />(www. ci.lauder ale. n.us) will remain the City's primary and predominant Internet presence. <br />Contentposted to City of Lauderdale social media sites should regularly contain links directing <br />users back to the City's official website for in-depth information, forms, documents, or online <br />services necessary to conduct business with the City of Lauderdale. <br />The most appropriate City of Lauderdale uses of social media tools fall generally into one of two <br />categories: <br />a. As channels for disseminating time -sensitive information as quickly as possible <br />(example: emergency information). <br />b. As marketing/promotional channels that increase the city's ability to broadcast its <br />messages to the widest possible audience. <br />The City Administrator shall be responsible for the City's social media pages. Each department <br />will be responsible for the content and upkeep of any social media sites the department may <br />create. <br />City of Lauderdale social media sites are subject to State of Minnesota public records laws. The <br />department maintaining the site is responsible for responding completely and accurately to any <br />public records request for public records on social media. Content related to City business shall <br />