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<br />. <br /> <br />. <br /> <br />. <br /> <br />AnACHMENT A <br /> <br />Esti.lllated Costs: <br /> <br />. Approximately 10 banners is proposed at a toUu estimated initial cost of $1,200-$1,500. <br />Additional banners for ;:;easons, festival, etc. would cost an estimated $30-60 a piece. <br /> <br />Other MarketinCJ Ideal <br /> <br />The following ideas were briefly revimved by the Marketing Task F on~e. If approved, in concepL. the <br />lVlarketing Task Force would be willing to continue to develop these ideas and provide a framework for <br />implementation in late 19Q5., early 1 <)Q6. <br /> <br />Good News Campaign <br /> <br />Concept <br /> <br />. Develop a campaign to enhance Mounds View;s image by encouraging stakeholders in the <br />communit.y to spread good news about the City of ~Vlounds View. <br /> <br />Execution <br /> <br />. Meet and market the campaign t.hrough the a local Realtors Coalition, Neighborhood <br />Groups, S('niors Club, Rotary, I.ion;:; and J .ione;;;;:;es, School District and Bl.Isincs;;; <br />Association. <br /> <br />Estimated Costs: <br /> <br />. Minimal to no cost associated with this prof,'Tmll. <br /> <br />Advertising Campaign <br /> <br />Concept <br /> <br />. Develop an advertising campaign to mlHket available properties in ~!lounds View. <br /> <br />Execution <br /> <br />. Produce professional Advertisements <br />.\Vork with owners and/or developer;;; of propl"rty in Mounds View to share in the campaign's <br />execlltion and cost. <br />. Place advertisl'ments in targeted econOlnic (kvelopment and site selection periodicals <br />contingent upon current budget constraints. <br /> <br />Estimated Costs: <br /> <br />. <br /> <br />E;:;limate of $500 for City contribution ,vith remaining productioll and advertising costs incurred <br />by developers and land OWJJers. <br /> <br />11 <br />