|
<br />.
<br />
<br />.
<br />
<br />.
<br />
<br />An ACHMENT A
<br />
<br />
<br />Proqraml
<br />
<br />CommunieationJ-Marltl1tinq Matl1rial.,
<br />
<br />Objective:
<br />
<br />. To increase COIllIllll11icatioHwith the public reganJing City sen~ces and prognulls :UH:l dIe
<br />conulllmitv of t\JouIlds Vit'w.
<br />
<br />Strategies:
<br />
<br />. I~~valllatt' CUlTent cOlunull1ication and rnarkeling malerialii and their distribution to ensure
<br />coordiJIated, infonnatiVt'. I'ro[pssional Inateri:.J", which ",end a message that "\\~e take pride in our
<br />CCllHlIIlIllity and can' about the rpsidents alld bu",ines",es.
<br />
<br />HCiiident Guide
<br />
<br />Concept:
<br />
<br />. 1nlprove and expand tlIP pnlductioll pnlc"t.'''''''.. distribution nnd iJIfonuation provided.
<br />
<br />Execu 1:10n:
<br />
<br />0, 'em// 11llpJ"m-eIw'I/(s:
<br />. Take the tillll' to nwke sun' dllll' all pages an' neady ",tHflgerecL use paste] colurs and bold
<br />head i IllL'" to provick for an easy to read. attl"[lcti\'(~ package of rWlkrial",.
<br />. Pse' dw H~n'i(.t's or volunteers to a",,,,i,,,t "'~ththe production or dw gllide",.
<br />. lJpdnte illl'unnation em a illlTlual baiiis., illcOlTlorating vilal chwlges quarterly.
<br />
<br />S"pr'!"1"jj"(' IllIfJl"OI C'f1/t'lltc;:
<br />. Continue to ket"p the current format "rith pnll oul sheelii. Thi", is bot.h eelS! elIective and
<br />nasy to r(~ad.
<br />. Hi;;tory Section ~ expanc) thi;; section and notp, thai the complete history book is available
<br />at City Hall alld the locallibrmy.
<br />. Pn l\.i(k a separate section refl:tn:ling cable infonnation - what dwnnel, what i", j(d~'\'ised.
<br />;;cl1edllk of pn.lgr:uu"" elc.
<br />. IIH-ll.ldt" a pllll ont ;;tn'f.'t map. Explon~ production with the as",ibl:UIC/:' or adverti",emenb
<br />from IOt:Hlrt'tail1.Ju",ine~;;;;(';;. Designate City Hall, parks and golf coursC'.
<br />. include n list 01' bll",ilH~s",es.
<br />. Tltrollflh llu"int"ss sponsor",hip. irwlude H COUP(Hl [or a ganw 01' golf and/or lesson for new
<br />l"l',-;idents.
<br />. Change lith~;; oflwndingii to be more of an attention getter. Example", include: C1wnW'
<br />'\'ott~r lnfolTnation" to ;r~llY Vot(,'~". Directory of Servit'('s" ~ "Que",tiou~ ~~ ;\n6wers", "F.ire
<br />Dq:wrtrllent - I.u ca"e~ or 11 Fire"
<br />. I ndude t'(..lntnd nmne,; with departnlC'uts under the Quick Hdp,relH.(~ Cnick". P('ople., are
<br />It.~,,,,,, iutirllid:ll"cr! to call when they hm'(' a "Iwcif.ic p(,1",;on they nlll talk tC).
<br />. lndlldC' IClt."alur IllHpS for - Plnces of~~or",hip lInd "Sdlools" Sections.
<br />. Arrnnw' PIUt,I.'''' o[~~orship by tlenolnilwtioll.
<br />
<br />4.
<br />
|