2001 Planning Commission Packets

Home Browse Search

ATTACHMENT TO THE APPLICATION 4F CLEAR CHANNEL QUTDOOR, INC. HWY 10 AND EDGEW04D A. Descriptipn Clear Channel Outdaor pr�pases to replace its present 12 ft x 25 ft poster panel bilIboard at this lc�cation ��ith a 14 ft x 4S Ft painted bulletin t��pe billboard, The ne�� billboard wouId be the same height above �racie a�s the present billboard, but �vould extend an adciit�onal 2� ft to the rear, a�tiay from Hwy 10. As part of this proposal, Clear Channel proposes significant enhancements to the structure, improvements an its site and landscaping of acijacent Ciry owned propei-ty. The changes are proposed tu respond to the changed enrzronment as viewed from the roadw�ay and along the t�•ail khat has been created by the recent private and especiaily the public improvements, the trail itselF, the decorati�•e lighting and pond and open space, in the vicinity. The replacement si;n faces would con�inue to be supported b}i a single pole. Vie�ved fiom the roadv��ay they �s�ill be si�ruficantly° more horizontai in format. In addition, the sign �vil� be � isually anchared by a"V" shaped, 5 ft t�ll, brick wall directly beneath each sign face, see Che proposecl sign elevation and proposed site plan. A brick walI, articulated by the rock face base, soldier couise and masonry cap, was ehosen to respond to the more formal and more constrained sense of space that is found aiong Hwy 1Q Ehan, fo�• e:�ample, alang H4vy 610 at the Bridges GoIf� Course site. The use of bz�ick atso recalls the base of the adjacent Wall�reens fi-eestanding sign, and the bas� of the . , '1 Wynnsong Cinemas freestanding sign directly across H�vv 10_ __. The area surrounding the wall, and extending to the path, wiIl be planted and maintained by an upland �vetland wild flo«er mix. Service to the sign `�•ill be via an installed "Turf Grid" stabilization systern which �vill also be planted and maintained with the t��ild flower mi�. The appearance of the site will be'improt�ed by burying the elect�•ical seivice to the sign, allo�z�ing the removal of at least one utility pole and tu��o segments of overhead ��ire. The pianting of a four to six ft tall buffer of wetland shrubs along the back of the site �i�ill provide interest for trail usei� and provide a tiansition to the present poplar t�ee backdr�p of the site. Clear Channel Outdoor has made a request to the City to expand its easement and for permission to extend the proposed landscaping to the acljacent City property. B. Cai�ditions that peimit approval 1. Since Clear Channel Outdoor obtained its easement and conshvcted the present sign, significant new private improvements and especially� public improvements, over which Clear Channel Outdoor had no cnntrul, have changed the en��ironment of the �7cinity, especially the establishment oi' the trail and decoratir•e lighting that enhances its use, and �t�hich invites more pedestrian traffic near the base of the sign.